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Meta description templates
Fill-in formulas for writing unique meta descriptions that summarize the page and give searchers a reason to click, for articles, product pages and glossary terms.
Article: [Answer or promise in one sentence]. Learn [what the reader gets], with [examples / steps / a template]. Product or feature page: [Product] helps [audience] [outcome]. [Key detail, such as price or plan]. [Call to action]. Glossary term: [Term] is [short definition]. See [formula / example / how it compares to X]. Local business page: [Business type] in [area] offering [top items]. [Hours or detail]. [Call to action].
Replace everything in [brackets] with your own details.
Example
Glossary term: Engagement rate is the share of people who interacted with a post. See the formula, an example and how it compares to reach. Feature page: AgentMio helps agencies run every client's social media from one account. Pro includes 10 brands. Start free.
How to use it
- Pick the formula for the page type.
- Summarize the whole page, not one detail.
- Add a specific detail, like a price, number or date.
- Put the key information first, since long snippets get cut.
Tips
- Write a unique description for every important page.
- Avoid keyword lists; write for people.
- Check how the description reads on mobile.
Let AgentMio handle the SEO details
Every article AgentMio writes comes with a title, a meta description, headings and internal links.
FAQ
How long should a meta description be?
Google sets no limit but cuts snippets to fit the screen, so lead with the most important words.
Does Google always use my description?
No. Google sometimes builds the snippet from page content instead.