Glossary
Social media, SEO and GEO glossary.
Clear definitions of the terms marketers, agencies and founders use every day, with formulas, examples and how AgentMio uses them.
All terms
A
- AI Overviews SEO and GEO AI Overviews are AI-generated summaries that Google Search shows at the top of some results, with links to the web pages that support the answer.
- AI social media agent AI and automation An AI social media agent is software that uses AI to carry out multi-step social media tasks, such as researching topics, writing posts, creating visuals and scheduling, working toward a goal under human oversight.
- Answer engine optimization (AEO) SEO and GEO Answer engine optimization (AEO) is the practice of structuring content so search engines, voice assistants and AI chat tools can return it as a direct answer to a question.
B
- Best time to post The best time to post is the time window when a specific audience is most likely to see and engage with content on a given platform. It differs by platform, audience and time zone.
- Brand voice Brand voice is the consistent personality a brand uses in its words, such as friendly, expert or playful, so that its content is recognizable on every channel.
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- Carousel post A carousel post is a single social media post with several images or videos that people swipe through, often used to teach a topic step by step or tell a short story.
- Content brief SEO and GEO A content brief is a short document that tells a writer, or an AI, what to create: the topic and target keyword, search intent, audience, outline, questions to answer, links and call to action.
- Content calendar A content calendar is a schedule of planned content that shows what will be published, on which channel, in which format and when, along with who owns each piece and its status.
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- Engagement rate Engagement rate is the share of people who interacted with a social media post, usually total engagements (likes, comments, shares and saves) divided by reach, shown as a percentage.
- Event-based content AI and automation Event-based content is content created in response to a specific event, such as a product release, a price change or a milestone, instead of only following a fixed calendar.
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- Impressions Impressions are the number of times content was displayed on screen, including repeat displays to the same person. On Instagram and Facebook, Meta now reports this as views.
- Internal linking SEO and GEO Internal linking is the practice of linking from one page of a website to other pages on the same website, helping people and search engines find and understand related content.
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- Social media approval workflow A social media approval workflow is the set of steps a post goes through before it is published, such as draft, review, edits and final approval, with clear owners for each step.
- Social media automation AI and automation Social media automation is the use of software to handle repetitive social media work, such as creating drafts, scheduling, publishing and reporting, so people can focus on strategy and review.
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- Webhook AI and automation A webhook is an automatic HTTP request that one system sends to another when an event happens, so the receiving system can react right away without checking for changes.
- White-label social media tool Agencies A white-label social media tool is software that an agency can offer to clients under the agency's own brand, so clients see the agency, not the software vendor.
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