What is organic reach?
Definition
Organic reach is the number of unique people who saw your content through unpaid distribution, such as feeds, shares and search, without ads.
Why it matters
Organic reach shows how well content earns attention on its own, which is the core of most small brands' social media.
How to do it
- Post consistently in formats the platform favors, such as Reels or carousels.
- Post when your audience is active.
- Encourage saves, shares and comments, which help distribution.
Example
A coffee shop's Reel reaches 2,400 people without ads, mostly through shares and the Reels feed.
Organic reach vs. paid reach
Organic reach is earned without ads. Paid reach comes from promoting a post.
FAQ
Does AgentMio run ads?
No. AgentMio creates and publishes organic content.