What is a white-label social media tool?
Definition
A white-label social media tool is software that an agency can offer to clients under the agency's own brand, so clients see the agency, not the software vendor.
Why it matters
White-labeling helps agencies present one consistent brand and service, and keep the client relationship with them.
How to do it
- The vendor provides the product and infrastructure.
- The agency applies its own branding and customizations.
- Clients work with the agency's branded experience.
Example
AgentMio offers white-label options and customizations for agencies on the Business plan.
FAQ
Is white-label the same as reselling?
Reselling can be under the vendor's brand. White-label means the product carries your brand.