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Monthly social media report template
A one-page monthly report that shows what was published, how it performed against goals, the top posts and the plan for next month.
Client / brand: [Name] Month: [Month] Summary: [2–3 sentences: what happened and why it matters] Goal progress: [Goal] → [Result vs. target] Key metrics: Reach [ ] · Impressions or views [ ] · Engagement rate [ ] · Clicks [ ] · Followers [ ] Compared with: [last month] and [same month last year] Top 3 posts: [Post] — [why it worked] What we learned: [1–3 points] Next month: [Plan and tests]
Replace everything in [brackets] with your own details.
Example
Brand: Lumen Dental Month: September Summary: Reels drove most reach; booking clicks rose with the check-up campaign. Goal: Booking clicks 140 vs. target 120 Key metrics: Reach 18,400 · Engagement rate 4.1% · Clicks 312 Top post: “What happens at a check-up” Reel — clear, friendly, under 30 seconds Next month: Test two carousels on flossing myths
How to use it
- Start with a short summary tied to the client's goal.
- Show a few metrics, compared with last month and last year.
- Explain the top posts and what you learned.
- End with next month's plan.
Tips
- Lead with outcomes, not vanity metrics.
- Use the same metric definitions every month.
- Note platform changes, like Meta's switch to views.
Let AgentMio track your results
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FAQ
Which metrics should a report include?
Metrics tied to the goal, such as reach, engagement rate and clicks, plus context like follower growth.
Can AgentMio help with reporting?
AgentMio analytics show impressions, reach, engagement rate and top posts for each brand and platform, with AI insights.