What is keyword research?
Definition
Keyword research is the process of finding the words and questions people search for about a topic, and judging which ones are worth creating content for.
Why it matters
Writing about what people actually search for is the most reliable way to earn search traffic and AI citations.
How to do it
- List the topics your audience cares about.
- Find the questions and phrases they use, and check the search intent behind each.
- Prioritize by relevance to your business, demand and how hard it is to rank.
Example
AgentMio scans trending keywords and topics related to a brand and turns them into 5 ready-to-use content briefs.
FAQ
Is keyword research still useful with AI search?
Yes. The questions people type into search are the same ones they ask AI tools.