What is internal linking?
Definition
Internal linking is the practice of linking from one page of a website to other pages on the same website, helping people and search engines find and understand related content.
Why it matters
Internal links help search engines discover pages and understand how topics connect. Google lists internal links among the basics for its AI features too.
How to do it
- Link related pages with descriptive anchor text, not “click here”.
- Link from high-traffic pages to important pages.
- Connect topic clusters: a hub page, supporting pages and glossary terms.
Example
Each AgentMio glossary term links to related terms, the glossary index and the feature page it relates to.
FAQ
How many internal links should a page have?
There is no fixed number. Add links where they genuinely help the reader go deeper.