What is a pillar page?
Definition
A pillar page is a comprehensive page that covers a broad topic and links to more detailed pages on each subtopic, which link back to it.
Why it matters
Pillar pages organize your content around topics, which helps readers navigate and helps search engines understand your expertise.
How to do it
- Choose a broad topic central to your business.
- Cover its main questions at a high level.
- Link to a detailed page for each subtopic, and link those back.
Example
An AgentMio pillar page on “AI social media automation” links to glossary terms and blog articles about scheduling, approvals and analytics.
Pillar page vs. topic cluster
The pillar page is the hub. The topic cluster is the hub plus all the linked subtopic pages.
FAQ
How long is a pillar page?
Long enough to cover the topic's main questions, while leaving the details to subtopic pages.