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App release content calendar template
A launch-week plan for apps and SaaS products: teaser, launch day, feature deep dives, social proof and a follow-up, mapped across channels.
Day −3: Teaser: "[Something new is coming]" ([X], [LinkedIn]) Day 0: Launch post: [Product launch post template] (all channels) + [blog article] Day +1: Feature spotlight #1: [Feature] ([carousel], [short video]) Day +2: Feature spotlight #2: [Feature] Day +4: Social proof: [quote or early number] Day +7: Follow-up: [What we learned / what's next] + [call to action]
Replace everything in [brackets] with your own details.
Example
Day −3: “Offline mode is almost here” (X, LinkedIn) Day 0: Taskly 2.4 launch post + “What's new in 2.4” article Day +1: Dark mode carousel Day +2: Offline sync, 8-second video Day +4: “Field teams saved 30 minutes a week in beta” Day +7: What we learned building offline sync
How to use it
- Pick launch day and work backward to a teaser.
- Plan one launch post per channel and one blog article.
- Spread feature deep dives over the following days.
- Close the week with proof and a follow-up.
Tips
- Prepare all posts before launch day and get them approved early.
- On AgentMio Starter and Pro, a data feed can draft the launch posts from your release event.
- Pin the launch post on your profiles for the week.
Let AgentMio plan your launch week
Connect your app with a data feed on Starter or Pro, and every release becomes posts in your brand's voice.
FAQ
How long should a launch campaign run?
About a week of planned posts works for most releases, followed by normal content.
Can posts be created from my release automatically?
Yes, on AgentMio Starter and Pro. Send a release event to your brand's data feed. The drafts wait for your approval by default.