A ready-to-use structure for announcing a new product or feature on social media: a hook, what's new, why it matters, proof and one clear call to action.
[Hook: the problem in one line, or “It's here:” plus the product name] [What it is in one sentence.] What's new: • [Benefit 1, in the customer's words] • [Benefit 2] • [Benefit 3] [Proof: a number, a customer quote or a short demo line.] [Call to action, such as “Try it free at your link” or “Reply ‘demo’ and we'll show you”]
Replace everything in [brackets] with your own details.
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| Up to 3,000 characters per post. | |
| Up to 2,200 characters per caption and up to 5 hashtags per post. | |
| X | 280 characters per post on free accounts; Premium allows longer posts. |
Limits change often. Checked .
One launch, posts for LinkedIn, X, Instagram and TikTok in your brand's voice. On Starter and Pro, a data feed can draft them from your release.
Long enough to cover the hook, benefits and call to action. On X, free accounts have 280 characters, so keep only the hook, one benefit and the link.
Only if they match your brand voice. Use them to mark list items, not to replace words.
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